How To Create Video Content Creatively and Cost Effectively
Unilever’s outgoing CMO Keith Weed said, “No client is looking to spend more money on creative assets, but we are all looking to create more assets.”
Producing prolific, high quality video content is always a challenge, but it can be achieved, creatively and cost effectively. Ewanme’s unique ‘modular’ approach to creative video content provides a credible solution to the challenges that marketers and agencies are facing in the demands of the digital era.
Our answer lies in dispensing with the overheads of permanent staff and expensive workspace and stripping it back to only what’s important: the diverse wealth of individual experience and talent that now exists in the freelance arena.
Over the last five years or so, freelance talent has emerged that is not the ‘B, C’ list players historically associated with freelance life, but experienced creative artists who have been honing their skills over the last 15 to 20 years in high profile agencies and facilities, now looking for a new, more flexible work/life balance.
This coupled with technology that enables ‘remote’ working (grading kit/flames at home and project management / workflow through cloud storage), allows ewanme to create agile, bespoke teams on-site or remote at ‘cost price’.
From creative initiation and planning, production to post and delivery – charging a fixed day rate per person only. No fees and no ‘additional’ unforeseen costs – just the individuals day rate, kit hire and ewanme management fee (an Airbnb apartment for a base/facility on top if required).
By bringing in the right skill sets on a project-by-project basis, our clients are buying into the individual, not a brand name. The team are committed to ensure they’ve earned their place; after all it’s their own reputation and business on the line.
As I know from experience, engaging with freelancers or small creative studios is a very different dynamic from working with employed staff; every potential project could be your last, so one tends to go the extra mile!
If you would like more information on how ewanme can help you with your production requirements, please contact Ewan at email@example.com.